Sohini Das

Stories by Sohini Das

The race of deos: Why Fogg is winning

The race of deos: Why Fogg is winning

Rediff.com   3 Feb 2017

India's largest-selling deo brand is constantly reinventing itself, says Sohini Das.

Vote: Will you buy Amul Girl merchandise?

Vote: Will you buy Amul Girl merchandise?

Rediff.com   3 Jan 2017

Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.

CarTrade.com bets on used car financing

CarTrade.com bets on used car financing

Rediff.com   19 Dec 2016

The company raised $145 million (about Rs 1,000 crore) recently from investors. The portal, which has 15 million unique customers and 32 million visits per month, is already a market leader. Sohini Das reports from Ahmedabad.

Gujarat notified milk unions to go cashless on Nov 5

Gujarat notified milk unions to go cashless on Nov 5

Rediff.com   22 Nov 2016

Advisory in this regard was issued by the Gujarat government three days before Prime Minister Narendra Modi announced demonetisation of Rs 500 and Rs 1000 notes.

Demonetisation to hurt car sales

Demonetisation to hurt car sales

Rediff.com   17 Nov 2016

'It is going to be as high as 50% in the coming one or two months and can be about 20% to 25% in the medium term.'

Rumours of whistleblower float at Welspun's Anjar plant

Rumours of whistleblower float at Welspun's Anjar plant

Rediff.com   26 Aug 2016

The news that Welspun has run into trouble with one of its biggest US-based clients has stressed its suppliers and investors alike

New threat for BJP in Gujarat

New threat for BJP in Gujarat

Rediff.com   19 Aug 2016

If the Anandiben Patel administration was shaken by the Patidar agitation, the Vijay Rupani government would have to deal with the Jignesh Mevani-led Dalit movement.

Tata Salt dishes out a reality test for the Olympic trail

Tata Salt dishes out a reality test for the Olympic trail

Rediff.com   12 Aug 2016

Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.

This billionaire dad taught his son life lessons

This billionaire dad taught his son life lessons

Rediff.com   11 Aug 2016

Savji Dholakia, the diamond magnate who sent away his son to gain a 'hands-on' life experience, likes to do things the hard way.

Is Tiago eating into Nano sales?

Is Tiago eating into Nano sales?

Rediff.com   19 Jul 2016

Tata Motors ended the year selling 21,012 Nanos, up from 16,901 in FY15.

Amul packs a sweet punch

Amul packs a sweet punch

Rediff.com   23 Jun 2016

The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).

When it comes to pharma, Made in Gujarat is a success story

When it comes to pharma, Made in Gujarat is a success story

Rediff.com   2 Jun 2016

The percentage of non-standard quality drugs in the state has been in the range of 2-2.5% as compared to an all-India average of 5-6%

Odd-even boost for Toyota hybrid

Odd-even boost for Toyota hybrid

Rediff.com   16 May 2016

The Camry hybrid sold 466 units in January-April in the region.

Tiago in fast lane, prices may go up

Tiago in fast lane, prices may go up

Rediff.com   11 May 2016

The hatchback has been priced strategically at a notch above the Nano and way below the Tata Bolt.

How Tata Motors is wooing the fairer sex

How Tata Motors is wooing the fairer sex

Rediff.com   26 Apr 2016

Cars like the Land Rover Evoque, endorsed by Victoria Beckham, have more women customers than men.

Cola brands get a health scare

Cola brands get a health scare

Rediff.com   7 Apr 2016

Giants like Pepsi and Coke are fast losing shelf-space to healthier, functional options.

Milk, mango flavour Coke's summer run

Milk, mango flavour Coke's summer run

Rediff.com   4 Apr 2016

The introduction of the two new products is an indication of the importance of India as a market.

What is the accurate brand value of Kingfisher Airlines?

What is the accurate brand value of Kingfisher Airlines?

Rediff.com   23 Mar 2016

The airline shut shop in October 2012.

Much hyped 'Gujarat Model' has failed both farmers and labourers

Much hyped 'Gujarat Model' has failed both farmers and labourers

Rediff.com   9 Mar 2016

Almost all recent labour strikes were declared illegal by the labour department of Gujarat.

Get a Merc or a Jaguar at cheap prices in Chennai!

Get a Merc or a Jaguar at cheap prices in Chennai!

Rediff.com   3 Mar 2016

Insurance companies sell off inventory of flood-damaged vehicles to cut losses.